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E-commerce brands
Shopify and WooCommerce stores. Shopping, Performance Max, Search and Meta on clean product feeds and tracking you can trust, all judged on profit per order.
PPC · Paid search · Paid social
PPC across Google, , Microsoft and TikTok, judged on profit, not clicks.
The whole PPC stack, one team
The specialist you speak to runs your account.
Google Ads, Shopping, Performance Max, Microsoft Ads, Meta and TikTok for e-commerce, B2B and local businesses, planned and run every day by PPC specialists, with tracking you can trust and a report that leads with profit.
Get in touch9.17xAverage ROAS
£5.55MConversion value
£605KAd spend managed
18 mo8 Google Ads accounts
The platforms we work in every day
Google Ads
Performance Max
Merchant Center
Meta Ads
Microsoft Ads
TikTok Ads
Amazon Ads
GA4
Tag Manager
Shopify
WordPress
What we do
Paid media, run by specialists.
Search, Shopping and paid social are the core of our work. Tracking and feeds sit around them, so the numbers the ads are judged on are right.
01 · Paid search
Google Ads and Microsoft Ads built from your search terms up.
Every keyword, negative and bid change traces back to a query that spent money.
barrier serum for sensitive skinAllImagesShoppingVideosNewsMaps
Sponsored
Aurelle Skinhttps://www.aurelle-skin.com › barrier-serumCeramides and niacinamide, fragrance free. Free UK delivery over £35. ★★★★★ 4.8 (2,140)
TThe Serum Edithttps://www.theserumedit.co.uk › sensitive
Sensitive Skin Serums | Shop 200+ BrandsBrowse our range of serums for every skin type.
Search terms → action
barrier serum sensitive skin keep
free serum samplesnegative
skincare jobs near menegative
Wasted spend cut this month−£1,284
02 · Shopping and feeds
Your feed is your ad copy.
Merchant Center, Performance Max and product feeds that do not get disapproved.
Product title · feed rule6 rules applied
beforeSERUM-30 BARRIER
afterAurelle Barrier Serum 30ml, Ceramides, Fragrance Free, Sensitive Skin
Aurelle Barrier Serum 30ml
£24.00 · ★★★★★ 4.8 (2,140)
disapproved · missing GTIN approved
Merchant Centersynced
Products approved1,241
7 held for review · 0 disapproved
03 · Paid social and marketplaces
Creative tested on real numbers.
Meta, TikTok and Amazon Ads judged on cost per purchase, not likes. Every hook runs as a test, and the winner gets the budget.
Creative test · 3 hooks · examplesame budget each
ABefore and afterUGC video · 12s£18.40
BIngredient close-upproduct video · 9s£27.10
CFounder storytalking head · 20s£31.90
Cost per purchase · 14 daysBudget moved to A →
04 · Tracking and analytics
Every channel reports the same truth.
GA4, tags and consent set up so each sale is counted once.
AnalyticsLast 30 daysPurchases824412
Revenue£38,960
Google AdsConversionsConversion actionStatus
PurchaseRecording conversions
Enhanced conversionsActive
Consent modeActive
Purchase · Conversions APIActiveDuplicate purchase tagRemoved
1 sale = 1 salesame number in Google, Meta and Shopify
05 · Landing pages
Pages that turn paid clicks into sales.
Shopify and WordPress builds designed around one clear offer, with page speed, tracking and consent ready before the first ad runs. You own every login and every file.
A · before2.1% conv.
SERUM-30 Barrier
£24.00 Add to cartB · after2.6% conv.
Barrier Serum, calm skin in four weeks
★★★★★ 4.8 (2,140 reviews) £24.00 Add to basket ✓ Dermatologist tested✓ 30 day returnsA/B test · example
Same ad budget, more orders+24%
B is live for all traffic
Results
Best months, by account.
Return on ad spend in each account’s best complete month. Clients are named by sector only.
Average ROAS9.17x↑ across 8 accounts
Ad spend managed£605,147Google Ads
Conversion value£5,550,302As reported
Conversions85,541Complete months
ROAS · best complete monthGoogle Ads · GBP
The beauty and haircare peaks fall in November and December, which is peak trading. The car parts and catering peaks fall in March, outside any season: the cleaner evidence of work on the account itself.
Source: Google Ads, complete months only, over an 18 month period. Conversion value as reported by Google Ads. Individual results vary.
See every account, month by month
Serann console
Google Ads · 8 accounts · 18 months.
DAILY AUDIT · 07:00 · EXAMPLE
3 changes made this morning
→ Added negatives for search terms with no sales → Fixed a purchase counted twice → Moved budget to a capped, high ROAS campaign
Complete packages
Paid media packages, shaped around how you sell.
Every package is built around the ad channels that fit your business, with the tracking, feeds and landing pages they need to work. One team, one report, one contact.
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B2B and manufacturers
Suppliers with long sales cycles and quote forms. Search, Microsoft and LinkedIn campaigns that reach real buyers, with offline conversions so bidding learns from signed orders.
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Local and service businesses
Clinics, trades, cafés and studios. Local Search and Meta ads, Google Business Profile and call tracking that turn searches into booked calls.
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Hotels, hostels and hospitality
Search and Meta campaigns that win direct bookings back from the OTAs, measured on bookings, not clicks.
How we work
From audit to daily management, in four steps.
We audit your accounts first, agree targets and budget with you, then run the campaigns every day. Each month you see what moved and why.
AreaFindingPriority
Tracking and consent2 issuesHigh
Search terms, 90 days£2,210 no salesHigh
Product feed6 disapprovedMedium
Structure and budgetsNo issuesOK
Audit
Week 1. Read access only. Tracking, search terms, feed, structure and budgets.
Target ROAS6.0x
Monthly ad budget£12,000
- Week 2Fix tracking first
- Week 3Cut wasted search terms
- Week 4Rewrite top product titles
Approved by Sarah Mitchell, Head of Ecommerce3 Nov
Plan agreed
A written plan with priorities, targets and budget, agreed with you before we start.
Google AdsChange historyTimeChanges
09:12Keywords14 negative keywords added
11:40ConversionsDuplicate purchase tag removed
14:20Budget£60.00/day → £100.00/day
16:05Ads2 responsive search ads added
User: Serann Marketing · every change logged
We run it day to day
Bids, search terms, feeds and creative, handled day to day by the person who runs your account.
Monthly reportOctober
Profit per order£18.40▲ 12%
Cost per lead£23.10▼ 9%
Monthly review
We look at the month together and agree what changes next.
Beyond the ads
The pages and tools behind the ads.
Paid media is the core of what we do. When the landing page, the site or the weekly checks hold the ads back, we fix those too, in the same team.
A/B test · product pageexample
A · original2.1%
B · proof at the button2.6%
More orders, same budget+24%
Landing pages and CRO
More sales from the clicks you already pay for.
Faster pages, clearer offers and tested checkouts, so the same budget brings more orders.
See landing pages and CRONew lead · website formscore 86
Northfield Clinic · 3 locations
Wants Google Ads for implant consultations
routed
reply in 4 min
call booked
CRM updated · follow-up set for Thursday
Lead follow-up
Every lead from your ads, routed in seconds.
Ads, forms and CRM connected, so each enquiry reaches the right person and closed deals flow back into Google Ads and Meta.
See lead follow-upMorning audit · 07:008 accounts checked
Search terms with no sales£612 wasted
Purchase tag firing twiceROAS inflated
Best campaign capped+£40/day?
3 things need you today · a person decides
AI agents
The weekly checks, automated.
Agents that audit accounts, fix feeds and draft reports on the AI your team already uses, with a person deciding.
See AI engineering
Questions
Before you get in touch.
Every engagement gets a fixed monthly fee, agreed once we understand your channels and goals. Launches and one-off projects are quoted as a fixed price before any work starts.
You do. We work inside accounts in your name, and every login, pixel and file stays with you if we ever part ways.
We audit with read access only: tracking, search terms, feeds and budgets. By the end of the week you get a written list of the changes we would make.
Yes. Some clients keep their own marketer and use us for Google Ads, Shopping feeds or tracking, the parts that need a specialist.
Yes. We run accounts for brands selling across the UK and Europe, in their currency and time zone.
Next step
Get in touch
Tell us what your ads spend and what they return.
Talk to the person who would run your account. No pitch deck, no junior hand-off.
01We read your account with read-only access.
02You see where the spend leaks, in plain numbers.
03You leave with three changes in writing, yours to keep either way.